0.0 BARRIERS

Heineken turned every heineken 0.0 beer into a payment method to open road tolls across brazil during the whole summer. All drivers had to do was show a heineken 0.0 beer and get its barcode scanned. 
Ooh and gas station banners in the roads promoted the project. Geolocated ads on waze and spotify made sure drivers knew where to buy 0.0. And influencers spread the word 
Cliente: Heineken
/ Agência: Le Pub São Paulo




Role: Art Assistant


Liderança criativa: Felipe Cury, Greg Kickow e Alex Adati
Art Director: Marcelo Vaz Copiwhiter: Vinicius Bizz
 

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